Digital Marketing Strategist at DBD360 – Digital Marketing Strategist – TDPel Jobs

Responsibilities

The Digital Marketing Strategist is responsible for the successful management of digital strategy for client brands.
The role requires an innovator, a trendsetter, and a proactive progressive thinker who can connect digital to all other aspects of client business and drive growth
opportunities. The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.
This team player combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the
digital marketing industry to deliver effective digital marketing recommendations.
This person also handles the day-to-day operations of agency projects, including research, scope development, creative briefing and job execution.
He or she is responsible for client contact, organizing information shared by and with the client, and ensuring those agency procedures are followed.
Digital Marketing Strategists are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with
guidance and working with the internal team to achieve execution of strategies.
They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client. This candidate must be prepared for a fast-paced environment and be comfortable making decisions.

Responsibilities:

Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
Executes projects to be high quality, on-time and cost-effective/on budget
Fosters timeline development and monitors progress, ensuring deadlines are met
Manages overall project scope and ensures staffing assumptions adhere to budget
Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays
Manages work and professional development of the assigned project manager(s)
Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
Writes communications briefs, ensuring that creative and media are effectively integrated
Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behavior
Develops a total understanding of online target audience and mindset modes
Provides campaign performance reporting and analysis to clients
Ensures accountability is established during the project planning process

Skills/Requirements:

Three to five years of full-time experience in digital marketing or
advertising (digital experience required)
Medical marketing experience and monetizing online assets a plus
Superior communication skills, both internal and client-facing
Strong relationship management, organizational and project management

skills

Ability to work effectively with a variety of internal teams and business
groups, including Creative, Media and Technical Delivery Specialists
Ability to identify opportunities for growth and incremental opportunities with client partners
Strong interest in technology or digital marketing
Bachelor’s degree or equivalent in a related field
Experience working in an agency
Minimum of 3 years in digital marketing and strategy
Excellent campaign creation and management skills
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